As more and more businesses now realize the significance of data-driven marketing, it has led to the necessity for new tools and skills to achieve consistent brand messaging and desired outcomes. In these times and days, organisations of all sizes are now making most of the valuable resources, such as data, to make informed decisions to gain a competitive edge in their respective industries.This book explores how businesses leverage the data to their advantage. We will also explore the potential challenges of data-driven decision-making that businesses encounter.
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