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Strategic Analysis

- Processes and Tools

av Andrea Beretta Zanoni

836 - 1 966,-
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- 836,-
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Accounting for Goodwill

av Italy) Beretta Zanoni & Andrea (University of Verona

700 - 2 850,-

Presents an illuminating analysis of Internally Generated Goodwill from a strategic point of view. This title launches the author's strategic analysis from a foundational understanding of Internally Generated Goodwill as determined largely in relationship to intangible resources and competitive differentials.
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- 700,-
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