The book differs from most on Korean business. Frankly, its audience is not those working or looking to be employed in South Korea, although they will benefit from its content. The focus is instead for the ever-growing number of people employed by Korean-based companies outside South Korea. This book will provide you with a strategy and skills to succeed. Likewise, if your firm provides services or products to a South Korean overseas subsidiary or operations this book will be beneficial and offer tactics to strengthen and maintain the relationship. Finally, if your company has significant business in Korea, but leadership and headquarters is located in the West, we offer key management with suggestion on how best to deal with pressing issues and challenges that surface.
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