Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. This book combines elements of economics and psychology to help you understand how and why consumers behave the way they really do. Using behavioural economics as the foundation, the author explains the anomalies in consumer choices and what really influences human behaviour, preferences and decision-making. Often the case, emotional as well as economic factors play a vital role in consumer behaviour. Therefore, behavioural economics can be an important aid to business and marketing strategies by understanding how consumer decisions can be influenced.
InCitations offers a series of memorable quotes, aphorisms and expressions (that is, citations) and by delving into their history and meaning/s you will find ways of applying -or just pondering on-them that incite insight and add to a sense of smartness. The range of inspiring quotes, aphorisms and words provided aim to illuminate, trigger debate, conversation and reflection that will enliven and enrich writing and thinking. From the arts to sciences, advertising, psychology and behavioural economics, to myths and classic stories, etymology and punctuation, The New Yorker cartoons and TV, this book encompasses it all!
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