Whether creating a product from nothing or making a stepped change to an existing product, the task presents many opportunities to ask and seek answers to fundamental questions that will steer the final outcome.
Once a product is in market, new adventures with fresh opportunities and challenges start. Product Management: Bringing New Products to Market is designed to equip you with the tools and insights you need to understand your current context and make decisions for moving your product forward.
Product management starts here. Before building and managing products in mid-to-large organisations, product people need to understand the organisation's aims, strategies and culture and what they mean for them.
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