Böcker av Barry Richards

This study serves three aims: to provide a review of the literature on advertising in sociology and cultural studies; to present the results of analysis of advertisement content over 50 years; and to develop a method for the psychosocial study of all forms of public communication.

Contributes to the history and understanding of consumption and advertising. This book brings together a collection of writing on the study of advertising, consumer practices and the various directions of research. It is suitable for researchers, teachers and students.