Böcker av Bholanath Dutta

Discusses the fundamental concepts of sales and distribution management in a simple manner to create better understanding of the subject. This book provides comprehensive coverage of various conceptual aspects concerned with sales and distribution management.

Data and information is not knowledge until we know how to get value out of it. This book presents knowledge management from historical, economic, technical and cultural perspectives, and develops a working vocabulary for the field. The book has been designed and developed to meet the needs of management students and corporate executives.

Sales management is attainment of an organization's sales goals in an effective and efficient manner through planning, staffing, training, and leading and controlling organisational resources. Physical distribution is one of the four elements of the marketing mix. This book covers all the conventional and contemporary concepts and strategies related to sales and distribution management.