Böcker av Bob Hodge

Social semiotics reveals language's social meaning its structures, processes, conditions and effects in all social contexts, across all media and modes of discourse. This important new book uses social semiotics as a one-stop shop to analyse language and social meaning, enhancing linguistics with a sociological imagination.

A study of Chinese language, culture and society, this book adopts the tools of cultural studies and applies them to a previously conservative discipline. It employs concepts of social semiotics to extend the ideas of language and reading and covers a range of cultural texts.

Aims to synthesize and mediate the new perspectives on language, culture and society, for people who may not have time to explore them in depth. This text points out their practical relevance, and brings them to bear on the problems, in and out of the classroom, which teachers face every day.