Böcker av Brian Clegg

Brian Clegg was always fascinated by Isaac Asimov's classic Foundation series of books, in which the future is predicted using sophisticated mathematical modelling of human psychology and behaviour.Only much later did he realise that Asimov's 'psychohistory' had a real-world equivalent: game theory.Originating in the study of probabilistic gambling games that depend on a random source - the throw of a dice or the toss of a coin - game theory soon came to be applied to human interactions: essentially, what was the best strategy to win, whatever you were doing? Its mathematical techniques have been applied, with varying degrees of wisdom, to fields such as economics, evolution, and questions such as how to win a nuclear war.Clegg delves into game theory's colourful history and significant findings, and shows what we can all learn from this oft-misunderstood field of study.

The mysterious phenomena that could unlock the secrets of the universe.

A fascinating and up-to-date tour of the workings of the universe that suggest the possibility of journeying back and forth through time.

What with machine learning and deep learning, chat bots and robots, generative AI and deep fakes, the modern landscape of artificial intelligence is suddenly a very real place to explore. But how are you expected to navigate this exciting and potentially terrifying new world? Navigating Artificial Intelligence provides the map you need to start exploring some seriously big ideas. Provocative questions prompt 'short cut' answers written by an expert author, with each one the setting-off point for instructions to help you plot your path through the potential, and potential pitfalls, of AI. With 'one-stop' graphics signposting a memorable or metaphorical idea for each topic, and 'route map' glossaries explaining key terms and their connections, this is your expert guide to discovering whether AI is the start of a brave new world, or the beginning of the end for humankind.

Brainjacking takes us on a journey through advertising and marketing's attempts to understand and influence our thoughts and desires, from the earliest billboards to the technologies of the future. To discover how science intersects with our desires and decisions, the book pulls together three strands that have a huge impact on our lives: advertising, how much privacy we can and should have in the new electronic world, and how to draw the line been information and influence. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, subliminal advertising and more, this essential investigation shows how new and old technology and science can be combined to influence human behaviour and beliefs.

Everyone has an interest in the weather, whether it's to check the prospects for a day out or to know when best to harvest a crop. The Earth's weather systems also provide some of the most dramatic forces of nature, from the vast release of energy in a lightning flash to the devastating impact of tornadoes and hurricanes.For centuries, our only real guide to future weather was folklore, but with the introduction of the first weather forecasts and maps in Victorian times, attempts were made to give some warning of the weather to come. Until relatively recently, these forecasts could be wildly inaccurate - think of Michael Fish's denial that there was a storm on the way the night before the UK's great storm of 1987. This was due to the mathematically chaotic nature of weather systems, first discovered in the 1960s, understanding of which would transform forecasting from the 1990s and mean that meteorologists became amongst the foremost users of supercomputers.

"An exploration of the transformative ways in which nature has inspired the technological advancement of humankind. Biomimetics literally means emulating biology and in a broader sense the term covers technological advances where the original inspiration came from nature"--

"Trying to understand a system with multiple interacting components - the weather, for example, or the human body, or the stock market - means dealing with two factors: chaos and complexity. If we don't understand these two essential subjects, we can't understand the real world"--Back cover.

The breakthroughs that have had the most transformative practical impacts, from thermodynamics to the Internet.Physics informs our understanding of how the world works - but more than that, key breakthroughs in physics have transformed everyday life. We journey back to ten separate days in history to understand how particular breakthroughs were achieved, meet the individuals responsible and see how each breakthrough has influenced our lives.It is a unique selection. Focusing on practical impact means there is no room for Stephen Hawking's work on black holes, or the discovery of the Higgs boson. Instead we have the relatively little-known Rudolf Clausius (thermodynamics) and Heike Kamerlingh Onnes (superconductivity), while Albert Einstein is included not for his theories of relativity but for the short paper that gave us E=mc2 (nuclear fission). Later chapters feature transistors, LEDs and the Internet.

Tackling some of the most common scientific myths still believed today, Brian Clegg blows these widely held misconceptions about the workings of our world out of the water in this engaging and entertaining book.

The ultimate non-technical guide to the fast-developing world of quantum computing Computer technology has improved exponentially over the last 50 years. But the headroom for bigger and better electronic solutions is running out. Our best hope is to engage the power of quantum physics. 'Quantum algorithms' had already been written long before hardware was built. These would enable, for example, a quantum computer to exponentially speed up an information search, or to crack the mathematical trick behind internet security. However, making a quantum computer is incredibly difficult. Despite hundreds of laboratories around the world working on them, we are only just seeing them come close to 'supremacy' where they can outperform a traditional computer. In this approachable introduction, Brian Clegg explains algorithms and their quantum counterparts, explores the physical building blocks and quantum weirdness necessary to make a quantum computer, and uncovers the capabilities of the current generation of machines.

Concepts of physics and cosmology, chemistry, biology and evolution, and Earth are all broken down into seven essential elements to make each accessible.

The popular science equivalent of the NBC TV show Who Do You Think You Are?

The phenomenon that Einstein thought too spooky and strange to be trueWhat is entanglement? It's a connection between quantum particles, the building blocks of the universe. Once two particles are entangled, a change to one of them is reflected---instantly---in the other, be they in the same lab or light-years apart. So counterintuitive is this phenomenon and its implications that Einstein himself called it "e;spooky"e; and thought that it would lead to the downfall of quantum theory. Yet scientists have since discovered that quantum entanglement, the "e;God Effect,"e; was one of Einstein's few---and perhaps one of his greatest---mistakes.What does it mean? The possibilities offered by a fuller understanding of the nature of entanglement read like something out of science fiction: communications devices that could span the stars, codes that cannot be broken, computers that dwarf today's machines in speed and power, teleportation, and more. In The God Effect, veteran science writer Brian Clegg has written an exceptionally readable and fascinating (and equation-free) account of entanglement, its history, and its application. Fans of Brian Greene and Amir Aczel and those interested in the marvelous possibilities coming down the quantum road will find much to marvel, illuminate, and delight.

The great conundrum that has taxed the finest minds in physics

How good are you at code-breaking? Can you solve this fiendish cumulative puzzle?

In 2003, Russian physicists Andre Geim and Konstantin Novoselov found a way to produce graphene - the thinnest substance in the world - by using sticky tape to separate an atom-thick layer from a block of graphite. Their efforts would win the 2010 Nobel Prize for Physics, and now the applications of graphene and other 'two-dimensional' substances form a worldwide industry. Graphene is far stronger than steel, a far better conductor than any metal, and able to act as a molecular sieve to purify water. Electronic components made from graphene are a fraction of the size of silicon microchips and can be both flexible and transparent, making it possible to build electronics into clothing, produce solar cells to fit any surface, or even create invisible temporary tattoos that monitor your health. Ultra-thin materials give us the next big step forward since the transistor revolutionised electronics. Get ready for the graphene revolution.

A vivid snapshot of Nikola Tesla's life illustrated through 50 defining facts, dates, thoughts, habits and achievements, presented in 150 striking infographics.

A fascinating portrait of Albert Einstein in 50 defining facts, illustrated through 150 stunning infographics.

On 14 September 2015, after 50 years of searching,gravitational waves were detected for the first time and astronomy changed forever.