Böcker av Brian Cross

You've seen the headlines before:10 tips guaranteed to boost your conversion rate!The only branding blueprint you'll ever need!5 steps to hacking Facebook's algorithm!The marketing industry is saturated with so-called gurus who are desperate to bestow their brilliant formulas to eager audiences. Ironically though, brands achieve the best results when rulebooks get tossed out.Something's gotta give.So, what can you expect from two marketers putting their own industry on blast? For starters, you'll learn the power of dissent and the pitfalls of "best practices." But most importantly, you'll see why following rules isn't all it's cracked up to be. In fact, it might be the worst marketing decision you'll ever make.

Jack, Annie and Tom are three adolescents happily growing up together in the Suffolk countryside. But the innocence of youth is fading and being replaced by an awareness of developing passions that distort their friendship. Jack has come to view Annie in a different light, and Tom no longer seems the amiable playmate he once was. The trials and tribulations the trio are about to encounter are deepened further by the manipulative landowner, Nigel de Vere, who is about to cast his shadow over the entire village community of Upper Bristow.

Secrets of technology are reveled in this easy to understand manual. Comes complete with product suggestions and diagrams.