Böcker av Brian McGurk

Stand Out!! uncovers the secrets of brand success and explores less travelled paths in the world of branding.This book:uncovers the secrets of brand successintroduces 'Generation B' - today's generation of brand nativeschallenges current paradigmsreveals the roots and rationale of financial brand valuationpresents a range of popular valuation methods and approachesexplains the conditions for brand value growth The forces that challenge brand strategy planning today are discussed in the context of our new world order of diversifying media platforms and integrated, synchronized, personalized communication. In light of this, Stand Out!! makes the case for ongoing brand stewardship in the life of an organization and concludes with a focus on brand leadership and the key principles, truths and challenges that influence brand success.This book is a key reference text for anyone interested in brand development, leadership, innovation, and sustainable business growth. Reader understanding is enhanced by:supporting tablesillustrative chartscase examplesexpert tipsreal-life experiencespull-out quotes"e;word wizard"e; brand glossaries Stand Out!! is an invaluable resource for the business masses - for any business owner, executive, student or branding practitioner seeking to be apprised of the latest learnings, insights and innovations in professional brand thinking and practice.