Böcker av Bruce May

A simple marketing strategy based on new best practices inmarketing utilizing automated marketing platforms. Easy tounderstand. Easy to implement. Focusing on Peak Customersis the smart way to grow your business. Peak customers shop more often; they make more purchases; they engage with your more often; they engage with other customers more often; they respond more often to special offers; and they share those offers more often with others. Peak customers provide any small business the secret to growing your business.

Written by seasoned professionals with a lifetime of experience in video production and filmmaking, How to Make a Short Film is full of insights into the practical side of filmmaking. Start with a good story, then apply the practices described for scripting, shooting, and editing your film. When you polish off the skills you acquire making your own films, you will discover the joy of filmmaking. It is a joy that, once acquired, will never leave you, and hopefully, lead you onto a long and successful career in video, film or television.

A comprehensive explanation of how marketing works today. Learn how the pieces fit together and support each other, from online ad platforms, to the content that fuels the systems. It?s not just about producing the best content. It?s about using that content in a more complex system... a content marketing system.The sum is greater than the parts. That sum-total means that we can engage with niche audiences, automate conversations, build detailed profile records, drive prospects to do business with our companies on their own terms and provide meaningful contentthat educates and even entertains our target markets in ways that have never been possible before. Accept the challenge of building a marketing system using the best practices described in this book and you will help fulfill the promise of digital technology which continues to change how we build customer relationships and sell products in the digital age.