Böcker av Catherine Kaputa

Discover the best way to market yourself in person and online in the new world of workIt has never been more important to consider your personal brand and influence than in the new world of virtual and flexible working. Of all your goals in today's professional landscape, branding yourself in a way that is focused, different and relevant is the most important job of all. If you don't brand yourself, other people will.Using 10 personal brand strategies based on those used by global brands, award winning author and branding guru Catherine Kaputa shows you how to succeed in today's increasingly challenging workplace. The New Brand You is accompanied by an online assessment to enable you to easily find the right positioning for Brand You and develop a personal marketing plan for success.

CareersPut into practice today's winning strategies and tactics for breaking into pharmaceutical sales!"Working in the pharmaceutical industry is dynamic and competitive. It is also quite rewarding, as it allows you to make a meaningful difference in the quality of peoples' lives. Landing the "right" job as a pharmaceutical sales representative will be challenging and require a well-thought-out plan of action. Kaputa and Zimmerman have put together some insightful "Secrets" that will put readers ahead of their competitors in the job search and prepare them for a successful start to a career in the industry."--Carrie Cox, Executive Vice President and President,Global Pharmaceuticals, Schering-Plough CorporationLearn The Secrets is a how-to and how-to-think book that will show you how to land that first job as pharmaceutical sales representative. It will give you the secrets, new guidelines, unwritten rules, practical tools, and resources you need. You'll even learn industry jargon and how to position yourself in interviews so that you are what companies are looking for. You'll find interactive exercises, sample sales aids, and practice role-plays to prepare you for the most challenging questions and group interviews. Learn The Secrets is your field guide to breaking into and succeeding in pharmaceutical sales.

This is the most important moment in your career. Branding guru Catherine Kaputa will show you how to get it right. In today's job market, competition is fierce. After college many graduates fall back to earth with a bump and struggle to launch a career in their chosen field. But what if you changed the way you thought about applications? What if, instead of getting bogged down in the search process, you approached your resume like a marketer launching an exciting new brand?Marketing guru and brand strategist Catherine Kaputa is an expert in personal branding and knows exactly how to make an application sizzle. Drawing on her years of experience, insightful case-studies of recent graduates, and fascinating insider details from companies like Nike, Volvo, and Google, Kaputa will help you to navigate the career landscape as she shares her strategy for standing out from other applicants, in even the most competitive industries. Graduate to a Great Career will give you the tools you need to surviveand show you how to thrive by creating 'Brand You'.

Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks. From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy. Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition all by utilizing the power of branding! Packed with thoughtful reader exercises and filled with leading-edge social media strategies, Breakthrough Branding teaches novice start-ups to seasoned professionals how to leverage their assets to create a successful business.

You Are a Brand! highlights the self-branding odysseys of savvy professionals and budding entrepreneurs. Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.