Böcker av Cheriyan Menacherry

Jesus' Place in Marketing Strategy: Engaging the Words of Jesus, contains several topics in random order. "Jesus the Marketing Superstar" is the first topic. One in three people in the world is a follower of Jesus. Some 7Ps were applied by Jesus. Product, promotion, people, place and price: Jesus offered the product, the kingdom of God, to people at a very high price. Jesus knew the place where people were in need. The poor will not be on the radar of marketing strategists. Here lies the stark contrast to Jesus' strategy. He turned the entire marketing strategy on its head. Jesus' marketing strategy starts with the poorest. Although there are 7 P's, the marketing strategists are not aware of one important P, the person of Jesus, who gave himself so that the whole world could believe in him and form a community. The old Roman marketing principle of bread and circus was only superficial. Yes, Jesus fed the hungry, but he knew the basic spiritual needs of the people that they were not aware of. Here Jesus is telling the marketing strategists to keep in mind not only the material but also the basic spiritual needs of the people and to include this principle in their marketing strategy.

The book contains different topics in random order. 'New Horizons from Disasters' is the first one. The present pandemic in the world has reached almost apocalyptic proportions in 2020. The book of Revelation, amidst the cosmic catastrophes, had a great vision of hope. So also, the present terrible disaster could lead to something new in the horizons of the world. It is a great responsibility to express theological thoughts for the lay people. Entering deep into silence for reflection is not for a monologue. In the solitude of the heart one meets his Creator "day and night." (Ps 1:2). The thoughts wander through the experience one has gained with one's fellow human beings and also with nature. Engaging the Words of Jesus is the title of the series of books I am intending to publish. 'Engaging' rather than 'contemplating' or 'meditating': Apostle Peter heard the words of his Master, to let down the nets for a catch (Lk 5:4); 'meditated' and also engaged the words of Jesus. Ultimately he did what the Word inspired him to do.