Böcker av Chip Conley

What if an equation could help you understand and even master what you're experiencing right now? In this age of uncertainty, many people feel like they're clinging to a dinghy amidst a perfect storm. But successful entrepreneur Chip Conley has discovered that by using simple word equations, it's easy to build the grit, insight, stamina and joy that allow us to become our best, highest-functioning selves. Conley's equations are a simple yet profound way to help your emotions work for you. They are mantras that we can turn to for stability in times of uncertainly, reminding us to focus on the things we can change ('the variables') and leave the others ('the constants') alone. Equations include:Joy = Love - FearAnxiety = Uncertainty x PowerlessnessGiven the complex times we live in, people are looking for ways to distill some basic truths in life. Emotional Equations is a new, visual lexicon for mastering the age of uncertainty.

Award-winning marketers Chip Conley and Eric Friedenwald-Fishman prove that 'marketing' is not a dirty word it is key to advancing both the value and values of any businessThey offer a thorough and practical guide to selling what you do, without selling-out who you are. Key featuresMore and more MBAs are pursuing businesses that fuse personal values with profitability; yet, the ideas of ethics and marketing still often appear as mutually exclusive concepts. Conley and Friedenwald-Fishman show how this common misnomer can be overcome, allowing for the creation of marketing that embodies personal values rather than exploits themThrough a reader-friendly 10-key-principles format, Marketing That Matters offers tried-and-tested practical guidance and examples in a condensed format. This user-friendly guide facilitates immediate, real-world implementation, and is written for the most rapidly expanding demographic in the business world: entrepreneurs.