Böcker av Chris Bradley

Beat the odds with a bold strategyWe've all seen hockey stick business plans before. A future where results sail confidently upward, but with a dip coinciding with next year's budget.CEOs usually rely on their experience and business smarts to figure out which of those hockey sticks are real, and which are fake. But all too often getting to a "yes," competing for resources, and striving to claim credit, cloud the hard decisions. Another strategy framework? No thanks, we already have plenty of those, and they don't fix the real problem: the social dynamics in your strategy room.Mining the data from thousands of large companies, McKinsey Partners Chris Bradley, Martin Hirt and Sven Smit open the windows of that room, and bring an "outside view." They found three discrete groups of companies: the bottom quintile with massive economic losses; the long, flat, middle 60 percent with practically no economic profit; and the top 20 percent to whom all the value accrues.Some companies do achieve real hockey stick performance: but just 1-in-12 jump from the middle tier to the top over a ten year period. This does not happen by magic--there is an empirically-backed science to improve your odds of success by capitalizing on your endowment, riding the right trends, and most importantly, making a few big moves.To make these big moves happen, you're going to have to break through inertia, gamesmanship and risk aversion. You're going to have to mitigate human biases and manage group dynamics. Eight practical shifts can help you do this, and unlock bigger, bolder, better strategies.This is not another by-the-book approach to strategy. It's not another trudge through frameworks or small-scale case studies promising a secret formula for success. It's an irreverent, fact-driven, and humorous take on the real world of strategic decision making.

Do you want to be among the 10% of coaches who don't fail in the cut-throat fitness industry in their first three years?As a great fitness coach, you can change lives - but to succeed, you need to be well-prepared for the challenge of running a fitness business. This book is the culmination of a decade of experience gained, lessons learnt, and breakthroughs accomplished. Packed with practical guidance covering everything from your beliefs and authority to your offering, systems and sales, this book will enable you to:Recognise and attract your ideal clients in a crowded marketplaceLearn how to craft an offer and a five-star programme that's fit for the purposeEducate and empower your clients with world-class coaching techniquesBuild automated systems that wow your clients and dramatically increase retention ratesIdentify your own unique strengths and bulletproof your mindset for business growth and new opportunies