Böcker av Chris Lauer

Southwest Airlines turns in-depth interviews with the company's leaders, managers, employees, and passengers into a powerful case study of this highly successful, game-changing business. Ranging from the early days of the company to the present, the book covers the history of the airline and its founders, while also detailing the unique corporate culture that attracts employees and passengers alike. Throughout its history, Southwest has championed a culture that puts employees first, creating a productive workforce by hiring for "e;attitude before aptitude"e; (because skills can be taught) and allowing employees to be themselves at work. The founders' philosophies of "e;servant leadership"e; and a "e;fun-LUVing"e; attitude continue to attract employees and influence the company's daily work today. In detailing the airline's inner workings in the words of its own people, this book shows other companies how they can emulate Southwest's powerful business model and strategies, as well as its hiring practices and corporate culture.

Underwater: Options When Your Mortgage Is Upside Down outlines the options-when foreclosure is a good idea, how to best protect the equity you've built up, the financial repercussions of going into foreclosure, strategies for renegotiating a loan, taking advantage of government programs designed to keep you happily housed, and more.

Shows how to leave bosses, office politics, and mind-numbing work behind for the fresh, green fields of business ownership. This book tells about making the transition from working for an organisation to working for yourself by starting your own business or freelancing.