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Böcker av Chris (University of Warwick) Bilton

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  • - From Creative Industries to Creative Management
    av Chris Bilton
    486 - 886,-

    This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.

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