Böcker av Christian (Copenhagen Business School) Borch

A compelling account of how crowd dynamics, or social avalanches, are central to cities and financial markets. Just as urban inhabitants are prone to being caught up in the city's flux, the same dynamic can cause traders on financial exchanges and even the algorithms of present-day financial markets to be captured by the maelstrom of the market.

Modern society was born as a society of crowds. This book analyses how the phenomenon of crowds became a concern to sociologists in the nineteenth century and how the understanding of crowds has evolved since then. The result is a fresh perspective on society and modern sociology.