Böcker av Christoph H. Loch

Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. This work surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process. Each chapter outlines open questions.

What does "excellent manufacturing management" mean? And secondly, pay attention to the dimension of management quality, direction setting, integration and delegation, communication, participation, measurement, and employee development.

Managing the Unknown offers a new way of looking at the problem of managing projects in novel and unknown environments.