Böcker av Chuck Martin

The business world is experiencing yet another transformation, in this case relating to the movement of people and things. The electric aerial vehicle revolution is about to transform personal and business travel, transportation, logistics, and supply chains in a new world of advanced air mobility (AAM). This electric flying phenomenon is inventing personal aerial travel, flying taxis, new first responder capabilities, and self-flying vehicles, enabling millions of consumers around the world to take to the skies just as they adopted road travel decades ago. This emerging technology is about transporting people and things totally differently than in the past and creating efficiencies to travel to locations previously out of practical reach. In this fast-paced and quick read book, NY Times Business bestselling author Chuck Martin details what every businessperson or tech enthusiast needs to know about the electric aerial revolution.

With the "e;first screen"e;-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "e;second screen"e;-the personal computer-increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "e;third screen"e;-the mobile device- changed the game in an even more revolutionary way. The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated paperback links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.