Böcker av Cindy McGovern

Learn how to create, live, and sell your own personal brand-even if you hate sales!-with step-by-step help from the First Lady of SalesNo matter what your role or title is at work, selling is an important part of what you do-whether you're selling a product, an idea, or a new way of doing things. But, before you can sell any of those things you have to sell yourself. Creating your own personal brand-and promoting it in all you do-is essential to achieving your professional goals and getting ahead in life.In Sell Yourself, renowned sales and leadership expert and Wall Street Journal best-selling author Dr. Cindy McGovern guides you through the process of intentionally creating, living, and selling your own personal brand.Even those who don't view themselves as being "in sales" will quickly agree that everyone has a personal brand-whether they know it or not. Throughout this book, Dr. Cindy reveals the secrets to selling yourself-your vision and ideas-in a way that's thoughtful, active and deliberate. You'll learn about how to apply the most effective selling strategies to your personal brand, and how these strategies can help you create and live a personal brand that will be easy to sell.Full of time-tested strategies and real-world anecdotes to help you visualize how to put these powerful ideas into practice, Sell Yourself goes far beyond showing you why it's so important to create your personal brand. It helps you embrace the notion that that everyone sells, and anyone can sell better; especially when the idea you're selling is you. And once you believe in you, the rest of the world will, too.

An essential roadmap to achieving professional and personal success-from the "First Lady of Sales"While you may not have "sales" in your title, that doesn't mean you don't have to sell. Renowned sales authority Dr. Cindy McGovern believes that everyone is a salesperson, regardless of his or her job description. When you ask for a referral, network to form a new connection, or interview for a job, you're selling the other person on an ideal version of yourself. Every Job is a Sales Job will help you learn to identify "selling" opportunities that you may have overlooked. This indispensable roadmap will show you how to take control of your personal and professional success.McGovern shares her proven 5-step sales process to help you attract new business, retain existing customers, and spot opportunities to promote yourself and your ideas. You'll learn how to:.Create a plan and set attainable goals .Identify subtle opportunities that could result in future success .Establish trust and listen for clues to understand what others need.Ask for what you want and move past the fear of rejection .Follow up on your ask, be grateful, and pay it forward.Muster up the courage to ask for referrals and references