How do mainstream film, television, advertising, videogames and newspapers engage with topics such as vivisection, hunting, animal performance, farming, meat eating and animal control? This book explores social, economic, ethical and cultural aspects of relationships between popular media forms and key animal issues.
The book introduces Memento as an important independent film and uses it to explore relationships between "indie," arthouse and commercial mainstream cinema, independent film marketing practices and online fan communities. The book also locates Memento within debates around key film studies concepts such as genre, narrative and reception.
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