Demonstrates how designs can be considered as tools for cognition - extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand. This title presents visual thinking as a complex process that can be supported in various stages using specific design techniques. It includes many examples.
Explores the art and science of why we see objects the way we do. Based on the science of perception and vision, this book presents the key principles at work for a wide range of applications - resulting in visualization of improved clarity, utility, and persuasiveness.
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