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Sport Branding Insights

av UK) Smith, Australia) Stavros, Constantino (RMIT University & m.fl.

367 - 741
- Bok
- 367
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Brand Fans

- Lessons from the World's Greatest Sporting Brands

av Aaron C.T. Smith, Constantino Stavros & Kate Westberg

1 911 - 1 931

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport's leading brands.
- Bok
- 1 911
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