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  • av Dan Verghese
    250,-

    Traditional Ju-Jitsu has a rich and varied history, dating back at least 700 years. Originally developed by the samurai, ju-jitsu has evolved into a complete, practical self-defence system ideally suited to the challenges of the modern world.From feudal Japan, to the British suffragettes and the Second World War, to police and militaries around the world, and to widespread modern-day practise by children and adults, ju-jitsu has stood the test of time and offers something for everyone.The holistic nature of ju-jitsu, combines strikes, throws, holds, blocks, locks, strangles, and weapons with scientific principles of movement, balance and leverage. This makes this unique and fascinating martial art a continually rewarding way to get fit, de-stress, learn self-defence, challenge yourself and realise your full potential.This book has something for the novice and experienced practitioner alike. Learn about:History and development of ju-jitsuEssential principles, concepts and benefitsGrading systems, ranks and etiquetteExample techniquesKobudo weapons trainingJu-jitsu's relationship to other martial artsCompetition formatsSelf-defence and the law.Essential Ju-Jitsu also includes a comprehensive English-Japanese glossary, striking-point diagrams and other quick-reference resources.Dan Verghese is a 3rd degree ju-jitsu black belt and has practised a variety of martial arts since the age of seventeen, including taekwondo, eskrima, judo, bojutsu, kobudo, aikido and Brazilian jiu-jitsu. 199 pages.

  • av Dan Verghese
    250,-

    Unlock the power of search engine optimization for your martial arts school with SEO Dojo: Search Engine Optimization Mastery for Martial Arts Schools. This comprehensive guide provides simple, practical steps to help you rank, attract more students, and grow your business.Master keywords and on-page SEO techniques to stand out online. Learn the best local SEO ranking strategies to beat the competition in your neighbourhood.SEO Dojo covers:SEO conceptsKeyword research for martial arts schoolsLocal SEO, including Google Business ProfileOn-page SEOBacklink and citation building and off-site SEOWebsite speedStructuring your website and landing pagesContent marketing for SEOTechnical SEO and auditsMeasuring successAnd more!Comprehensive appendices include a detailed glossary of terms, as well as links to useful tools and resources.Free TemplatesDownload free, interactive SEO templates to get you started on your path to search engine domination. SEO Dojo is a martial arts school owner's essential guide to mastering organic search, chock-full of simple tips and techniques. Embrace your inner SEO warrior and witness your martial arts business flourish.Dan Verghese has over twenty years' experience in digital marketing and martial arts and has taught both professionally. He has led in-house and agency digital marketing teams, specialising in websites and SEO. His unique insights from this career and from growing his own martial arts school are combined in this book. Page Length: 203

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