Böcker av Daniel Walsch

Explains the evolution of media relations over the past decade. This book provides insight into how public relations practitioners can work most effectively with journalists in today's world of economic limitations, social media, and at times, opposing priorities and agendas.

Looks at the fundamental needs that drive us as human beings, and explores how those needs help determine the way we communicate. Rather than focusing on public relations and communication as strategies for promoting a product or representing a client, the book examines them on a very human, day-to-day level as they appear through the lens of history.

A compilation of entries from the blog of the same name. Taken together these clear, concise essays make the case for the relevance of real, meaningful, effective communication in both professional and personal life. Themes presented include relationships, communication in the classroom and on the job, communication for self-improvement, and leadership.