Böcker av Danny Moss

Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. Offering a concise and approachable alternative to the mainstream, this book provides a comprehensive introduction to public relations theory and practice.

Explores the essential role of managerial theory and practice within the public relations/communications function of organizations.

Examines public relations from a variety of different perspectives such as management, rhetoric theory, practitioner, social psychology and historical. Previously only available in hardback.