Böcker av David A. Aaker

Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.

Synopsis coming soon.......

The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the brands

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity.