Böcker av David E Gray

Available with free access to the interactive eBook* for 12 months when you buy the paperback version (ISBN 9781446295311 only), this is the companion for any student undertaking a research project.Click on the icons in the margins of the eBook to access a wealth of resources including:Video ContentChapter introductions and top tips from the author along with tried and tested open access videos on YouTube introduce you to key chapter contentsDatasetsPlay around with real data in SPSS and put your statistics knowledge into practiceWeblinksDirect you to real world examples to broaden your knowledgeChecklistsGuide you through a specific research process such as running a focus group or conducting an interviewFurther ReadingLink you to a range of resources to deepen your understanding of a topic However you access the content the Third Edition guides you smoothly through the research process from start to finish setting out the skills needed to design and conduct effective research and introduces the reader to the reality of conducting research in the real world. It gives practical advice on how best to select appropriate projects, design strategies, sources and methods and provides the tools needed to collect, analyze and present data. Applicable to any discipline and firmly rooted in the practicalities of research there are new and exciting chapters on:- Using SPSS for quantitative data analysis- Sampling strategies in quantitative and qualitative research- Approaches to secondary analysis- Using focus groups- Ethnography and participant observation (*interactivity only available through Vitalsource eBook)Available with Perusallan eBook that makes it easier to prepare for classPerusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.

This practical guide walks you through your whole research project, from first starting out and deciding on a topic or question to writing up and presenting research.

Practical and clear, this book guides business and management students through the entire research process. Starting with the basics and fully grounded in the context of actually doing research, this is the perfect companion as they tackle a research project head on for the first time.

Starting with the basics and fully grounded in the context of actually doing research, this practical book is the perfect companion as students tackle a business research project head on for the first time.Guiding readers through the research process in author David E. Gray¿s approachable style, the book helps them build their understanding and develop the skills  they need to establish good practice when planning and doing research in the business world. This second edition offers:·       A key focus on employability, highlighting the value of research beyond academia and helping students develop their transferable skills for the workplace·       A new chapter on digital methods that shows them how to design and conduct digital business research in an ethical way·       Fully integrated online resources in every chapter, including introduction videos from David, handy top tip videos and case studies that bring methods to lifeSupporting students at every stage of their research project and showcasing examples and case studies from across the global business landscape, including HR, marketing, organization studies and tourism and leisure, this book helps them successfully and confidently apply their methods knowledge and excel in their research projects.David E. Gray was Professor of Leadership and Organisational Behaviour at the University of Greenwich.

Written by an experienced and multidisciplinary team, and supported by a wide range of case studies, activities, further questions and topics for discussion, this book will show students the differing contexts of where, how and why coaching and mentoring take place and take them from emerging theory to informed practice.