Böcker av David E Gray

This practical guide walks you through your whole research project, from first starting out and deciding on a topic or question to writing up and presenting research.

Practical and clear, this book guides business and management students through the entire research process. Starting with the basics and fully grounded in the context of actually doing research, this is the perfect companion as they tackle a research project head on for the first time.

Starting with the basics and fully grounded in the context of actually doing research, this practical book is the perfect companion as students tackle a business research project head on for the first time.Guiding readers through the research process in author David E. Gray¿s approachable style, the book helps them build their understanding and develop the skills  they need to establish good practice when planning and doing research in the business world. This second edition offers:·       A key focus on employability, highlighting the value of research beyond academia and helping students develop their transferable skills for the workplace·       A new chapter on digital methods that shows them how to design and conduct digital business research in an ethical way·       Fully integrated online resources in every chapter, including introduction videos from David, handy top tip videos and case studies that bring methods to lifeSupporting students at every stage of their research project and showcasing examples and case studies from across the global business landscape, including HR, marketing, organization studies and tourism and leisure, this book helps them successfully and confidently apply their methods knowledge and excel in their research projects.David E. Gray was Professor of Leadership and Organisational Behaviour at the University of Greenwich.

Written by an experienced and multidisciplinary team, and supported by a wide range of case studies, activities, further questions and topics for discussion, this book will show students the differing contexts of where, how and why coaching and mentoring take place and take them from emerging theory to informed practice.