Examines the relevance of academic research to the most senior levels of the marketing profession, the chief marketing officer (CMO), and the interests of their C-suite colleagues, particularly those of the chief executive officer (CEO) and chief financial officer (CFO).
Describes the author's own Life Script: from childhood failure and humiliation, to recovery, transactional analysis and a career in casework and counselling as a probation officer. He writes about his training to be a psychotherapist, his experience of personal therapy, training workshops, and the trauma of deferment at a Final Exam Board.
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