Böcker av David P. Redlawsk

For decades, conventional wisdom has held that Americans hate negativity in political advertising. Arguing against this commonly held view, the authors show that some negativity is accepted by voters as part of the political process, but that negative advertising is necessary to convey valuable information that would not otherwise be revealed.

If Barack Obama had not won in Iowa, most commentators believe that he would not have been able to go on to capture the Democratic nomination for president. This title offers an account of those early weeks of the campaign season: from how the Iowa caucuses work to the lingering effects that the campaigning had on Iowa voters.