Böcker av David Pugh

In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through ''behavioral differentiation' The Behavioral Advantage broadens the concept, applying behavioral differentiation to the business-to-business arena.

Behavioral Differentiation is emerging as the ''final frontier'' in competitive strategy, and Winning Behavior shows how leading companies use it to exceed expectations and outperform competitors. It reveals the secrets the best companies use -- and any business can use -- to stay at the pinnacle of success in their industry.

Attitudes of nineteenth-century men toward women and heterosexuality are revealed as a web of sexual anxieties, repression, and sublimation that fostered the conviction that manliness could best be achieved through independence from women.