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Böcker av Denise Lee Yohn

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  • - How Integrating Brand and Culture Powers the World's Greatest Companies
    av Denise Lee Yohn
    156,-

    Denise Lee Yohn, a leading authority on building and positioning exceptional brands, shows readers how to blend internal culture and external brand to yield consistently phenomenal business results.

  • - The Seven Brand-Building Principles that Separate the Best from the Rest
    av Denise Lee Yohn
    320,-

    Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader.

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