A guide for fundraising practitioners who want to broaden their funding base and reach new donors or improve the diversity of their existing development programs. Based in research, this title provides information about the cultural and charitable practices of four groups: African Americans, Asian Americans, Latinos, and Native Americans.
Praise for Endowment Building "This comprehensive work shows how endowments can provide multiple opportunities for donor involvement when the solicitation program is well designed and integrated with other fund development and program goals.
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