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Böcker av Don (President and Founder of Marketing 1:1 Peppers

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  • - A Strategic Framework
    av Don Peppers, Ph.D Rogers & Martha
    1 046,-

    Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul.

  • - How Your Business Can Beat the Crisis of Short-Termism
    av Martha Rogers & Don (President and Founder of Marketing 1:1 Peppers
    350,-

    How empowered customers and employees can be great for your business When employees can leap tall hierarchies in a single click, it not only flattens their org chart, but also elevates the importance of your corporate culture, transforming it into a management tool and a competitive advantage.

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