Böcker av Don W. Stacks

The world of business is constantly changing, as is the role of the corporate communicator. This volume adds to the Business Expert Press series on public relations edited by Don Stacks and Donald Wright by explicating the new role of the senior corporate communicator officer, the CCO, in an ever-expanding world of international corporations.

An Integrated Approach to Communication Theory and Research provides an in-depth overview of communication studies as well as integrating theory with research. This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area.