Böcker av Eleonora (University of California Pasotti

This study of twenty-nine protest cases in ten global cities shows how residents facing displacement - in the forms of urban redevelopment and gentrification - mobilize their neighborhoods and change policies. Heretofore understudied, creative residents emerge as the key to mobilization, as they craft hip and transformative protest experiences.

Pasotti examines how cities suffering for decades from poor government made a transition to brand politics to break a cycle of inertia and usher in reform. The theory of brand politics shows mayors emulating marketing mavericks; citizens support mayors' brands because they seek to become carriers of the same values.