Böcker av Elijah Clark

"Act Like a Marketer, Think Like a Machine" offers a transformative approach to growth marketing, combining the art of customer experiences with the science of AI automation. This comprehensive guide provides practical insights and strategies to help businesses build deeper relationships, leverage digital channels, and harness the power of data analytics for accelerated growth. With a focus on customer-centricity and technological integration, Dr. Clark equips modern marketers with the tools and mindsets needed to thrive in a dynamic digital landscape. Key Highlights: Embrace a Customer-Centric Approach: Learn how to focus on lifetime customer value, creating personalized and consistent messaging across all channels to foster emotional connections and boost retention.Master the Art of Conversion: Discover the importance of creating a seamless user experience with tips on optimization, messaging, and clear calls-to-action.Leverage Cutting-Edge Technologies: Explore emerging techniques in growth hacking, artificial intelligence, and machine learning to streamline your marketing efforts and achieve better results.Build a Robust Marketing Strategy: Follow a comprehensive 5-step framework to develop and execute a growth marketing strategy that aligns with your business goals and adapts to market changes.