Böcker av Eric Butow

"The world runs on social media--and so should your business. While over 54 percent of users make purchasing decisions using social media, only 49 percent of companies have a documented social media strategy. Your business can't afford to be left behind."--Page 4 of cover.

"This book is a comprehensive resource that equips small business owners with the knowledge they need to effectively connect with influencers and harness the power of influencer marketing"--

More than 15 years ago, the staff at Entrepreneur Media introduced bestseller Start Your Own Business. Since its release, Start Your Own Business has sold more than 300,000 copies and has been called the best startup book of all time. At it again, the staff at Entrepreneur delivers a new dose of fundamental startup how-to, backed by 33+ years at the forefront of small business. Write Your Business Plan takes aspiring entrepreneurs past one of the hardest steps of startup second to committing to their business goal defining how to achieve it. Each chapter is devoted to analyzing, explaining, and presenting practical instruction on developing a business plan relevant to todays marketplace and lending landscapes. Appropriate for both existing companies and brand-new startups, this guide is divided into three sections: Before Writing Your Business Plan, Writing Your Business Plan, and Enhancing Your Business Plan. Starting with basic FAQs, experts then lead readers into evaluating their venture, identifying what type of plan they need, and getting their plan on paper and polished for their intended audience. Coached by a diverse group of experts and successful business owners, readers gain an in-depth understanding of whats essential to any plan, whats appropriate for their industry, and what they can do to ensure success.

Mind your online P's and Q's with this expert digital manners guideConducting yourself online can be challenging. It sometimes seems like the web and social media is tailor-made to cause upset and anger. But, with the right guide, anyone can learn how to be a beacon of civility and politeness online. In Digital Etiquette For Dummies, a team of online communication experts share their combined insights into improving your presence on social media, writing emails that exude positivity and clarity, behaving correctly in virtual meetings, and much more. You'll become a paragon of politeness as you learn to apply the timeless rules of etiquette to the unique environment of the web, social media, email, Zoom, and smartphones.In this book, you'll also:* Learn near-universal etiquette rules for email, social media, cellphones, and more* Discover ways to make sure that your polite attitude isn't being lost in the text-only context of a business email* Avoid common social media pitfalls and digital faux pas that can trip up even the most careful communicatorsA great handbook for anyone who uses digital communication in business or in their personal life (so, pretty much everyone), Digital Etiquette For Dummies also belongs on the reading lists of those trying to improve their online interactions on social media.

Master one of the most essential skill sets for the contemporary officeAs Microsoft Office becomes ever more ubiquitous in modern offices across the world, competence and familiarity with its intricacies is more important than ever. Now you can set yourself apart from the pack and prove your skills with the Microsoft Office Specialist certification.The MCA Microsoft Office Specialist (Office 365 and Office 2019) Complete Study Guide : Word Associate Exam MO-100, Excel Associate Exam MO-200, and PowerPoint Associate Exam MO-300 delivers a comprehensive roadmap to achieving the certification with easy-to-follow instruction for each of the three required proficiencies: Word, Excel, and PowerPoint. You'll enjoy access to chapter review questions and Exam Essentials, a feature that identifies critical subject areas.Discover practical, hands-on exercises that prepare you for real-world roles and jobs, and gain valuable experience as you reinforce key Microsoft Office skills that you'll be expected to demonstrate in job interviews and your day-to-day professional life. Learn to manage and create text documents in Word, perform operations with formulas in Excel, and create engaging slideshows and presentations in PowerPoint.This practical book also provides:* Fully updated information for the latest Microsoft Office Specialist certification exams covering Microsoft Office 365* Access to new career opportunities with a professional certification that's relevant to virtually any office environment* Access to the Sybex online study tools, with chapter review questions, full-length practice exams, hundreds of electronic flashcards, and a glossary of key termsThe MCA Microsoft Office Specialist (Office 365 and Office 2019) Complete Study Guide offers crystal-clear organization, comprehensive coverage, and easy-to-understand instruction. It's perfect for anyone who hopes to prove their skills with the Microsoft Office Specialist certification or to improve their mastery of Microsoft Office 365.

Learn the realities of being a Microsoft Office Specialist and efficiently prepare for the Word Associate MO-100 Exam with a single, comprehensive study guideMCA Microsoft Office Specialist Study Guide: Word Associate Exam MO-100 comprehensively prepares you for the MO-100 Exam. Accomplished and experienced author Eric Butow provides readers with a one-stop resource for learning the job responsibilities of a Microsoft Office Specialist and succeeding on the MO-100 Exam.The study guide is written in a straightforward and practical style which, when combined with the companion online Sybex resources, allows you to learn efficiently and effectively. The online resources include hundreds of practice questions, flashcards, and a glossary of key terms. In addition to preparing you for the realities of the Microsoft Office Specialist job role, this study guide covers all the subjects necessary to do well on the certifying exam, including:* Managing documents* Inserting and formatting text, paragraphs, and sections* Managing tables and lists* Creating and managing references* Inserting and formatting graphics* Managing document collaborationPerfect for anyone seeking to begin a new career as a Microsoft Office Specialist, or simply wondering what the job entails, the Study Guide also belongs on the bookshelf of currently practicing professionals who want to brush up on the fundamentals of their role.

MCA Microsoft Office Specialist (Office 365 and Office 2019) STUDY GUIDEYour complete guide to preparing for the Microsoft Office Specialist Excel examThe MCA Microsoft Office Specialist (Office 365 and Office 2019) Study Guide: Excel Associate Exam MO-200 is your one-stop resource for preparing you to earn the Excel Associate certification. The exam measures your competencies in the fundamentals of Excel. This guide starts you off with an assessment test to measure what you already know and what you still need to learn. Then you move into professional scenarios and examples, practical exercises, and challenging chapter review questions. Finally, you can reinforce and retain what you've learned with the Sybex online learning environment and test bank. Get prepared for the Excel Associate Exam with Sybex.Coverage of 100% of all exam objectives in this Study Guide means you'll be ready to:* Create and manage worksheets and workbooks* Apply formulas and functions* Populate tables with data* Create and edit a workbook with multiple sheets* Add a graphic element to represent data visuallyInteractive learning environmentTake your exam prep to the next level with Sybex's superior interactive online study tools. To access our learning environment, simply visit www.wiley.com/go/sybextestprep, register your book to receive your unique PIN, and instantly gain one year of FREE access after activation to:* Interactive test bank with a practice exam to help you identify areas where further review is needed. Get more than 90% of the answers correct, and you're ready to take the certification exam.* 100 electronic flashcards to reinforce learning and last-minute prep before the exam.* Comprehensive glossary in PDF format gives you instant access to the key terms so you are fully prepared.