A classic since its first appearance in the 1980s, this comprehensive reference continues to be THE history of the spread of new ideas, for academics and professionals alike.
What is the major social problem in the news today? Who made it so important? Based on research of contemporary social issues that have hit the headlines, this book provides important theoretical and practical insights into the agenda-setting process and its role in effecting social change.
From Simon & Schuster, History of Communication Study is Everett M. Rogers' in-depth and fascinating biographical approach.Everett Rogers' History of Communication Study offers an in-depth treatise on the history of human communication with archival interviews and research of those who have studied it as an intrical part of the social sciences.
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