Teaches undergraduate students of management about strategic planning and decision making. Unlike many traditional textbooks that focus on strategy in an overly broad or theoretical manner, this text approaches strategy as results-driven, data-driven, and dynamic. Featuring contemporary topics that are of interest to students, the book emphasizes the practical, rather than the theoretical.
Teaches graduate students of management about strategic planning and decision making. Unlike many traditional textbooks that focus on strategy in an overly broad or theoretical manner, this reader approaches strategy as results-driven, data-driven, and dynamic. Featuring contemporary topics, the book emphasizes the practical, rather than the theoretical.
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