Marketing Across Cultures is a cornerstone book in the Culture for Business series. The books in this series address the most important current business issues from a specifically cross--cultural perspective. This book explains different markets around the world as well as customer needs in a wide range of cultural contexts.
Processes such as job evaluations and reward systems are significantly affected by the cultural environment. Managing People Across Cultures shows what human resource executives can do to reconcile these cultural dilemmas and provides a highly accessible guide to important business issues.
Did the Pedestrian Die? is an accumulation of a decade of research into cultural diversity across the globe with a wide range of client organizations. Trompenaars and his research team have identified the issues that really make a difference at the level of the individual and the organization as a whole.
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