Böcker av Frank Lavin

How to win in the world's largest retail market. China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences.The Smart Business Guide helps bridge this gap by providing a how-to approach to the China e-commerce ecosystem. E-commerce provides a powerful tool for brands to reach consumers and offers the predictability and statistical feedback that dramatically reduces the costs of a brand to enter the China market.A quick, punchy read, The Smart Business Guide is a useful book for consumer brands, retailers, and entrepreneurs. It covers critical areas such as: - How any brand can be a pure-play e-commerce brand in China- How Chinese consumers are different from U.S. consumers- The main platforms and social media channels- Case studies of success and failure in China- How to deal with market entry challenges, trademark registration, and product approval- How to compete and win in the most challenging - and most promising - retail market in the world

Carl Lavin was a high school senior in Canton, Ohio, when Pearl Harbor was attacked. The Canton, Ohio, native was eighteen when he enlisted, a decision that would take him with the US Army from training across the United States and Britain to combat with the 84th Infantry Division in the Battle of the Bulge. Home Front to Battlefront is the tale of a foot soldier who finds himself thrust into a world where he and his unit grapple with the horrors of combat, the idiocies of bureaucracy, and the oddities of life back home-all in the same day. The book is based on Carl's personal letters, his recollections and those of the people he served beside, official military history, private papers, and more.Home Front to Battlefront contributes the rich details of one soldier's experience to the broader literature on World War II. Lavin's adventures, in turn disarming and sobering, will appeal to general readers, veterans, educators, and students of the war. As a history, the book offers insight into the wartime career of a Jewish Ohioan in the military, from enlistment to training through overseas deployment. As a biography, it reflects the emotions and the role of the individual in a total war effort that is all too often thought of as a machine war in which human soldiers were merely interchangeable cogs.