Böcker av Frank P. Jozsa

This book focuses on each of the league's short- and/or long-term transnational strategies, which are composed of the activities, events, experiences, risks and ventures that have extended the organization's sport brand and image, and increased its recognition and reputation across the globe.

It should surprise no one that the National Football League is a business. Yet people are unaware of how that business developed. This book details the growth of an industry that generates billions of dollars, as it explains the intricacies of the league's expansions and mergers as well as the effect of the NFL on domestic and foreign affairs.

Takes us on a tour, since the 1870s, of the expansions and mergers, relocations, transfers, and reorganizations that are constantly shifting the professional sports landscape. This work explains the successes and failures of such efforts, including their effects on team competitiveness, market share, and prosperity.

How did the professional baseball, basketball, football, and hockey leagues become the most successful sports organizations in the United States? Jozsa investigates the major leagues' histories with unparalleled depth and rigorous economic analysis.

Examines the commercial elements of organized baseball, emphasizing on the dual roles - competitive sport and profitable business. This work features twenty-five essays, covering five areas integral to the economic side of baseball: business and finance, human resources, international relations, management and leadership and sports marketing.

In the business of professional league sports, market conditions are the key determinate of the financial success or failure of a team.