Gamification: It's the hottest new strategy in business, and for good reason - it's helping leading companies create unprecedented engagement with customers and employees. This book gives you full access to The Gamification Revolution app - a new way to optimize and enhance your experience with videos, tips, and social tools.
Advertising is dead. So how to you reach your elusive, media-cynical, social media-obsessed customers? With games. Game-Based Marketing makes professionals aware of how pervasive games are today, how large a role they are playing in business marketing, and how to better use "funware" to create an engaged and loyal customer base.
Prenumerera på vårt nyhetsbrev för att få fantastiska erbjudanden och inspiration för din nästa läsning.
Genom att registrera dig accepterar du vår personuppgiftspolicy.
