Böcker av Gary Armstrong

Principles of Marketing Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This, the second Scandinavian edition, is true to Kotler and Armstrongs classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Principles of Marketing book outlines and discusses concepts and ideas that help students and practitioners develop an effective marketing strategy for todays markets. Cases and examples are written to reflect current best practice in Scandinavian and European companies. The book describes and explains how these companies deal with challenges in domestic and international markets. Set within a Scandinavian context, the text is nonetheless global in scope and thus very relevant for modern marketers.

A Social History of Sheffield Boxing combines urban ethnography and anthropology, sociological theory and place and life histories to explore the global phenomenon of boxing.

For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer valuecreating it and capturing itdrives every effective marketing strategy.The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies.MyMarketingLab for Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and examsresulting in better performance in the courseand provides educators a dynamic set of tools for gauging individual and class progress.

DescriptionFor Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagementIn a fast-changing, increasingly digital and social marketplace, its more vital than ever for marketers to develop meaningful connections with their customers. The Principles of Marketing, An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of marketing in and from Asia. It helps students master todays key marketing challenge: to create vibrant, interactive communities of consumers in Asia who make products and brands an integral part of their daily lives. To help students in Asia understand how to create value and build customer relationships, the Asian Perspective presents fundamental marketing information within an innovative customer-value framework. This textbook makes learning about and teaching Asian marketing easier and more exciting for both students and instructors by providing a variety of vignettes, up-to-date corporate examples, and relevant case studies.

This book asks provocative questions about the rise of the maximum surveillance society and Closed-Circuit Television (CCTV). Is crime control the principal motivation, or are the reasons more complex? Does surveillance violate peoples' right of privacy?

This groundbreaking collection provides the first detailed social analysis of football within Africa. The book should be compulsory reading, for social scientists in sport studies and African studies and for informed football followers everywhere.

The game of football has played a key role in shaping and cementing senses of national identity throughout the world. Aware that the game may afford a space for expressing protest, groups may attempt to harness the forces of populist nationalism. This book examines football in 18 countries.

This ethnographic study of a mixed-occupancy housing estate near the centre of London refocuses the scholarly conversation around social housing in the UK after the 1980 Housing Act.

This ethnographic study of a mixed-occupancy housing estate near the centre of London refocuses the scholarly conversation around social housing in the UK after the 1980 Housing Act.

What can the history of a nation's football reveal about that nation's wider political and socio-cultural identity? How can the study of local football culture help us to understand the powerful international forces at play within the modern game? This book uses Malta as a critical case study to explore the dynamics of contemporary football.