Böcker av Gary Schwartz

From mobile pioneer Gary Schwartz, the author of The Impulse Economy, a short guide to the steps every company must take to connect with the mobile consumer From Best Buy to Borders, retail stores are closing their doors forever. Increasingly consumers are looking to their mobile devices as the primary screen to find best products and the cheapest deals. The shop has lost its connection to this shopper. Gary Schwartz has been at the front lines of the mobile industry for over a decade, and this book is about what companies can do to build the mobile tools necessary to reestablish a relationship with their mobile shoppers. Rich with examples—from Amazon to Barnes & Noble to Google— Fast Shopper, Slow Store provides a step-by-step approach to harnessing and executing the strategies necessary for companies to move into the mobile sphere . . . and see lasting, lucrative results.

James isn't the world's greatest kid, but he's not the worst, either: he's average! When he decides to become the most average kid who ever lived, James is transported to another world where he meets Mayor Culpa, a well-dressed talking Scapegoat who recruits him to become the new King of Average.He's joined on his quest by a professional Optimist and his grouchy companion, an equally professional Pessimist. Together, they set out on a journey of self-discovery that leads them all the way from the Sea of Doubt to Mount Impossible, the highest peak in the Unattainable Mountains. When James stumbles into a Shangri-la called Epiphany, he uncovers the secret of who he really is.