Böcker av Gautam Mahajan

Read Customer Value Starvation Can Kill, and make life easier for your customers and yourself, and win in the marketplace!!Customer value starvation is a common disease in companies, both small and large - which is difficult to diagnose. It is a silent killer, like many cancers. By the time it is diagnosed, it is generally late, sometimes, too late!Mahajan and Vieira have put their expertise together to show how companies overlook value starvation. This causes irritation and frustration to customers in their interaction with the company and its personnel - in person, on telephone, net or mail.The book identifies customer DNA (Do Not Annoy) factors, and suggests how to minimize complaints; ensure customer loyalty; and long term company profitability and success. Philip Kotler, the world's guru on marketing, said, "e;This book will help you think freshly about your business mission and success."e;Seven well-known experts on the subject like Shep Hyken have contributed to this book. Read Customer Value Starvation Can Kill, and make life easier for your customers and yourself, and win in the marketplace!!

Customer value is an overused and mis-understood term. Chris Ross said, OThere's a strong argument for changing the term 'marketing' and renaming it 'value creation'.O Companies fail to create value as well as they could because tools of customer value are not known. The author corrects this in simple steps by defining customer value, how it builds loyalty, market share, and profitability; and how customer value can be measured and created. This book also addresses managing steps such as a customer strategy, breaking silos, inter-departmental focus on the customer, measuring customer value added, circle of promises, customer-centric circles, bill of rights, total customer value management. Remember, if you create value for others, they will create value for you!

This book provides and paints a much-needed broad and rich canvas in relation to a vital issue for the 21st century - value creation. The book provides executives and practitioners with considerable food for thought. It uses a variety of useful layouts and diagrams in order to provide many valuable ideas to put into practice.