Today we imagine green business to be a new thing. This book shows that it is not, and that there were green entrepreneurs who had huge concerns about environmental sustainability, and built businesses that they hoped could address these issues, including Whole Foods Market, Aveda, and The Body Shop, among others.
The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. This book provides the first authoritative history of the global beauty industry from its emergence in the 19th century to the present day, exploring how today's global giants such as Avon, Coty, Estee Lauder, and L'Oreal, grew.
This Handbook shows that Business History is a wide-ranging and dynamic area of study, producing compelling empirical data, which has sometimes confirmed and sometimes contested widely-held views in management and the social sciences. A key reference work for scholars of Business History, and a fascinating resource for social scientists in general.
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